The Green Hustle is the Absolut Vodka Global Bartender initiative with the ambition to change the way the industry operates to the better through sustainable practices.

The Green Hustle is about inspiring bartenders – you guys - to get involved in applying easy, ready-to-be-implemented hacks in your bars, that in the end of the day is beneficial to the environment, our industry and your bottom line.

Sustainability is an overwhelming topic, we hope The Green Hustle will make it more accessible for everyone – the smallest act can make a big impact and you can have fun
and be inventive along the way.

The ingredient-led, mindful bartenders of the world are already leading the way on the battlefield and showing everyone just what’s possible. We just need a forum where these green hustles can be shared with the wider community. A place where all bartenders can feel armed with knowledge and empowered, so everyone can get their hustle on!